Big 12 Student-Athletes, Alumni, and Fans — This One is for You

Designs for Sport® (DFS) is thrilled to announce an exclusive partnership with the Big 12® Conference. The relentless energy of the nation’s most competitive Division 1 league unites with our science-backed expertise to deliver limited-edition performance kits (tailored by season) that elevate how you train and recover. 

But this partnership goes beyond performance.

As a buyer, you’ve been granted exclusive access to a personal message from the Big 12® Commissioner—created specifically for those who support and represent the conference.

Open the Commissioner’s Letter to discover what this collaboration means for the Big 12® community and why 
you were chosen to be part of it.

Exclusive Performance Kit

Limited Kits, Big Savings, Bigger Experiences

Thanks for purchasing a qualifying Big 12® kit. Your purchase has unlocked entry into the Designs for Sport® x Big 12® Game Experience Sweepstakes.



What happens next:


✓ You’ve received one entry into the sweepstakes

✓ Winners will be selected at random after March 31, 2026

✓ Winners will be notified via email and DFS social channels

What You Could Win

Season tickets for any Big 12 team 

Limited-Edition Big 12® Memorabilia

Gift Card to the Official NCAA Team Store

READ RULES & REGULATIONS

Featured Recipe

Spicy Marg Mocktail ft. Hydration Packs

Now that you’ve got your Big 12® x Designs for Sport® bundle, here’s a fun way to spice up your winter.

Shake up the classic margarita with a refreshing, electrolyte-packed twist. These margaritas deliver bold flavor and hydration in every sip—and the best part? They’re completely spirit-free.

Featuring our secret weapon: Hydration Packs.
Stay energized while enjoying every zesty sip.

Ingredients:

  • 3 tbsp freshly squeezed lime juice
  • 1 Hydration Pack
  • 2 tbsp of hot honey
  • A splash of sparkling water
  • ½ serrano pepper (thin slices)
  • Ice & Shaker

  • Step 1
    Mix together chili powder and 1 tsp salt on a plate. Juice several limes (amounting to 3 tbsp of juice per serving). 

    Mix 1 Hydration Pack with 1 ounce of water and set aside.

  • Step 2
    Fill a cocktail shaker with ice. Add the lime juice, Hydration Pack mix, hot honey, 2 sprigs of fresh cilantro (optional) and a few Serrano pepper slices. 

    Shake for 30 seconds. 

  • Step 3
    Wet the rim of your glass with a lime wedge and dip the rim into the Tajin mix. 

  • Step 4
    Fill with ice and strain your mocktail into your glass.

  • Step 4
    Top with sparkling water, a slice of lime and serrano pepper, and enjoy! 

    Snap a pic or two for the 'gram and tag us @Designsforsport!

About

The Partnership

Why Big 12?

  • 01/ Celebrating 30 seasons of elite competition and over 800 Academic All-Americans 
  • 02/ Classified as one of the elite Power Four conferences in NCAA Division 1 Football Bowl Subdivision (FBS) football
  • 03/ Historically high-earning, thanks to dedicated fans, top-to-bottom strength, and high-level athlete recruitment

Why Designs for Sport®?

  • 01/ Backed by 30+ years of clinical innovation and sports nutrition expertise
  • 02/ Trusted in 200+ collegiate and professional locker rooms 
  • 03/ Over 2 dozen NSF Certified for Sport® formulas
  • 04/ The ones actually fueling your favorite athletes 

WHY NSF CERTIFIED FOR SPORT®?

We align ourselves with NSF as a testament to our commitment towards industry safety standards. Determined to become the leading supplement and education resource in the performance nutrition category, our alliance with NSF further reinforces our commitment to product excellence.