Level Up with David Lawrence 

Level up your coaching skills, nutrition knowledge and business acumen.

May 11-14, 2022    |    Royal Oak, MI

David Lawrence presents the blueprint to take your business to the next level.

In this industry being a great coach doesn’t cut it, and being highly driven is literally the baseline. So how do you strategize your long term business goals to achieve success? David Lawrence did it, and now he’s offering this course to show you how. 

 David has built a multimillion dollar business that maintains the integrity of being the most results driven business in the industry today. He has been where you are, and he’s ready to offer the insight you need to reach your ultimate goals.


Michigan Elite Conditioning
for Athletes, Royal Oak

2605 W 14 Mile Rd 
Royal Oak, MI 


May 11 - 14, 2022 

Wednesday, May 11: 8:00 AM - 6:00 PM

Thursday, May 12: 8:00 AM - 6:00 PM

Friday, May 13: 8:00 AM - 6:00 PM

A week at MECA; two exclusive events.

Event 1:  May 11 - 13

Day 1: GPP 

General Physical Preparation and
Overview of the Training System

Overview of best practices to increase athletic performance through training, nutrition and lifestyle management.

Flexibility  |   Joint Integrity  |   Body Composition  |   Nutrition  |   Lifestyle Management

Day 2: SPP 

Specific Physical Preparation

Hone in on your training knowledge.

Top Training Methods for Increasing Strength   |   Olympic Weightlifting and Plyometrics   |   Nutrition and Supplementation Strategies to Support Strength   |   How to Structure Training Programs based on allocation of time

Day 3: 


Focus on producing Mindset and Body Composition Transformation.

Methods for Peaking Athletes   |   Pre and Post Training Testing   |   In-Season Nutrition and Supplementation

Event 2:  May 14

The Blueprint: Building a million dollar business in one day

David Lawrence takes you behind the scenes of Michigan Elite Conditioning for Athletes. This is a chance for you to learn how he reached his goals by continuously changing one life at a time. Dave shares the key insights that changed his business forever and the impacts of shifting his business mentality. 

The Blueprint will teach you how David and the team at MECA grew revenue 42% annually over the last 10 years. David shares the building blocks that took his business to over 100 transformations, and grew his employee headcount from 1 to 46. 

How to scale your business   |   How to create and maintain a winning team of coaches   |   Mastering client retention and compliance   |   How to successfully integrate nutrition to support results and client retention   |   The importance of your business pillars   |   How to produce multiple income streams of revenue in your personal training business

What's Included

2-a-day team training sessions

6 training lectures

Exclusive limited-edition event merch

$300 USD supplement credit

3 in-depth Q+A sessions

Daily breakfast

Peri-training supplementation

Meet David Lawrence

David Lawrence is one of the top Strength Coaches in the United States. In the last decade, he has trained athletes in more than 30 sports. 

Hired as the first Head Strength and Conditioning Coach at Concordia University, Ann Arbor, David has also served as a National Team Performance Coach for the Guyana Women's Soccer Team.  As a business owner, David founded Michigan Elite Conditioning for Athletes (MECA), which has grown to 3 locations in Michigan, and is now home to more than 40 coaches, trainers and nutrition pros. 

David is known mostly for his work with NFL athletes and his timely body composition transformations. His ability to transform athletes while also improving speed and field performance is what sets David apart from his competition.  For this reason, many athletes that have trained with David have signed record contracts after just one off-season. Currently, David has been able to work with more than a half dozen players that have won the Super Bowl.  

His work has been recognized in many major media outlets including; Sports Illustrated, ESPN, The Athletic, The Detroit Free Press, and Bigger Faster Strong Magazine. David is a highly sought-after consultant and has spoken internationally on many tops, including sports performance and business. 

Find David on Instagram @davidlawrencesc

Separate your Business from the Competition.

Level up your coaching skills, nutrition knowledge, and business acumen. 
Follow in Coach Lawrence’s footsteps and take your business to the next level. 

Event 1: May 11-13

Training Event

General Physical Preparation & Overview of the Training System, Specific Physical Preparation and Transformation

$1,997 USD

Register Now

All Events: May 11-14

Training and Business Event

General Physical Preparation & Overview of the Training System, Specific Physical Preparation, and Transformation + The Blueprint with David Lawrence 

$2,997 USD

Register Now

Event 2: May 14

The Blueprint with David Lawrence

Please contact your dedicated Sports Nutrition Specialist for more information about this event.

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